Beacons & Proximity Marketing – The ins and outs

2 Minute Read

One of the latest and growing strategies mobile marketers use to target customers is proximity marketing, which relies on the use of devices known as beacons. This technology is being heralded as the next big thing. And it’s easy to see why it is proving essential in helping retailers/restaurants increase footfall, whilst also boosting conversion rates .

Boost employee or consumer engagement with gamification

2 Minute read

Although gamification has been around for a few years, it is still seen as a marketing trend going forward, though it is now gaining more attention as an ideal way to create engagement with a consumer audience or employees to increase productivity. This is because the concept of playing a game .

The Very Basics of SEO and UX: Why is it Important?

2 Minute read

For SEO (Search Engine Optimisation) to work, the UX (User Experience) of your site needs to be effective. This blog will outline the fundamentals of these two marketing principles and why they’re so important if you want to rank high in Google searches. Additionally, it will .

General Data Protection Regulation (GDPR)

3 Minute read

GDPR will overhaul how businesses process and handle data. This blog explains its points and puts you in the direction of where to find out more information if needed.

It is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend .

Happy Birthday Bamboo Smart Growth – 12 months old!

3 Minute Read.

Happy Birthday – BamBoo Smart Growth! Beware this is a truthful account of my first 12 months experience of self-employment and starting my own business.

With its ups and downs, it certainly has not been an easy year, though it has been an invaluable and mostly enjoyable experience. With the self-employed army growing day by day, now .

Customer Retention

2 Minute Read

Customer retention is important and you as a business have the power to control that. Trying to get customers to return to your website is critical to expansion and growth.

There are many ways to control customer retention, for example, the checkout process needs to be simple but most importantly secure for the end user. Offers, discounts .

Effective Ways to Market to Millennials

2 Minute Read

The Mt.Everest of markets, a frustrating market to conquer and control but such a high reward of years of brand loyalty. The youth who need smartphones, social media and WiFi to survive have grown up in the land of technology offering a higher demand and higher expectations when it comes to brand engagement.

There are some top .

The power of the hashtag and why your business should be on Instagram

3 Minute Read

People remember 80% of what they visually see, 20% of what they read and 10% of what they hear. This figure is what makes the social media platform Instagram critical in any social media marketing campaign. Majority of users follow their favourite brands on Instagram and this is an essential way to advertise your product to a .

Best practices for social advertising

3 Minute Read

As over 2 billion users currently own a social media account and marketers can gain 24/7 access to the worlds largest focus group, it’s clear to why social media plays a key role in the industry. Facebook, Twitter or Instagram the opportunities are endless. The audience speaks back to you offering the opportunity to gain feedback instantly .

The Importance of combining Digital with Traditional Marketing

5 Minute Read

Many marketers believe that the online marketing is the only way and that social media campaigns, email newsletters and website ads will produce the best outcomes.  It is mostly true since a large portion of the population is online most .