• BamBoo Smart Growth Blog

August 18

Beacons & Proximity Marketing

Beacons & Proximity Marketing – The ins and outs

13/08/2018 - Customer Engagement, Customer Retention, Marketing

 

2 Minute Read

One of the latest and growing strategies mobile marketers use to target customers is proximity marketing, which relies on the use of devices known as beacons. This technology is being heralded as the next big thing. And it’s easy to see why it is proving essential in helping retailers/restaurants increase footfall, whilst also boosting conversion rates .

Gamififcation Boost Engagement

Boost employee or consumer engagement with gamification

29/03/2018 - Creativity

2 Minute read

Gamification really is rewarding and fun

Although gamification has been around for a few years, it is still seen as a marketing trend going forward, though it is now gaining more attention as an ideal way to create engagement with a consumer audience or employees to increase productivity. This is because the concept of playing a game .

The Very Basics of SEO and UX

The Very Basics of SEO and UX: Why is it Important?

29/01/2018 - SEO Basics

2 Minute read

The Very Basics of SEO and UX: Why is it Important?

For SEO (Search Engine Optimisation) to work, the UX (User Experience) of your site needs to be effective. This blog will outline the fundamentals of these two marketing principles and why they’re so important if you want to rank high in Google searches. Additionally, it will .

GDPR changes on 25th May 2018.

General Data Protection Regulation (GDPR)

29/12/2017 - General Data Protection Regulation (GDPR)

3 Minute read

General Data Protection Regulation (GDPR)

GDPR will overhaul how businesses process and handle data. This blog explains its points and puts you in the direction of where to find out more information if needed.

What is it?

It is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend .

BamBoo Smart Growth 12 Month Celebration

Happy Birthday Bamboo Smart Growth – 12 months old!

22/11/2017 - Happy Birthday

3 Minute Read.

Happy Birthday – BamBoo Smart Growth! Beware this is a truthful account of my first 12 months experience of self-employment and starting my own business.

With its ups and downs, it certainly has not been an easy year, though it has been an invaluable and mostly enjoyable experience. With the self-employed army growing day by day, now .

Customer retention is important and businesses have the power to control that.

Customer Retention

01/11/2017 - Customer Retention

2 Minute Read

Customer retention is important and you as a business have the power to control that. Trying to get customers to return to your website is critical to expansion and growth.

There are many ways to control customer retention, for example, the checkout process needs to be simple but most importantly secure for the end user. Offers, discounts .

BamBoo Smart Growth - Millenial Stats

Effective Ways to Market to Millennials

19/10/2017 - Marketing

2 Minute Read

The Mt.Everest of markets, a frustrating market to conquer and control but such a high reward of years of brand loyalty. The youth who need smartphones, social media and WiFi to survive have grown up in the land of technology offering a higher demand and higher expectations when it comes to brand engagement.

There are some top .

The Power Of The #Hashtag

The power of the hashtag and why your business should be on Instagram

02/10/2017 - Social Media

3 Minute Read

People remember 80% of what they visually see, 20% of what they read and 10% of what they hear. This figure is what makes the social media platform Instagram critical in any social media marketing campaign. Majority of users follow their favourite brands on Instagram and this is an essential way to advertise your product to a .

Social Media Strategy

Best practices for social advertising

15/09/2017 - Social Media

3 Minute Read

As over 2 billion users currently own a social media account and marketers can gain 24/7 access to the worlds largest focus group, it’s clear to why social media plays a key role in the industry. Facebook, Twitter or Instagram the opportunities are endless. The audience speaks back to you offering the opportunity to gain feedback instantly .

Image planning a marketing campaign

The Importance of combining Digital with Traditional Marketing

31/08/2017 - Marketing

5 Minute Read

Nowadays, marketing is focused on its digital aspect, meaning that most promotions, campaigns and advertisements are online.

Many marketers believe that the online marketing is the only way and that social media campaigns, email newsletters and website ads will produce the best outcomes.  It is mostly true since a large portion of the population is online most .

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