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Customer Engagement

Beacons & Proximity Marketing

Beacons & Proximity Marketing – The ins and outs

13/08/2018 - Customer Engagement, Customer Retention, Marketing

 

2 Minute Read

One of the latest and growing strategies mobile marketers use to target customers is proximity marketing, which relies on the use of devices known as beacons. This technology is being heralded as the next big thing. And it’s easy to see why it is proving essential in helping retailers/restaurants increase footfall, whilst also boosting conversion rates .

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