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Marketing

Beacons & Proximity Marketing

Beacons & Proximity Marketing – The ins and outs

13/08/2018 - Customer Engagement, Customer Retention, Marketing

 

2 Minute Read

One of the latest and growing strategies mobile marketers use to target customers is proximity marketing, which relies on the use of devices known as beacons. This technology is being heralded as the next big thing. And it’s easy to see why it is proving essential in helping retailers/restaurants increase footfall, whilst also boosting conversion rates .

BamBoo Smart Growth - Millenial Stats

Effective Ways to Market to Millennials

19/10/2017 - Marketing

2 Minute Read

The Mt.Everest of markets, a frustrating market to conquer and control but such a high reward of years of brand loyalty. The youth who need smartphones, social media and WiFi to survive have grown up in the land of technology offering a higher demand and higher expectations when it comes to brand engagement.

There are some top .

Image planning a marketing campaign

The Importance of combining Digital with Traditional Marketing

31/08/2017 - Marketing

5 Minute Read

Nowadays, marketing is focused on its digital aspect, meaning that most promotions, campaigns and advertisements are online.

Many marketers believe that the online marketing is the only way and that social media campaigns, email newsletters and website ads will produce the best outcomes.  It is mostly true since a large portion of the population is online most .

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