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Gamififcation Boost Engagement

Boost employee or consumer engagement with gamification

29/03/2018 - Creativity

2 Minute read

Gamification really is rewarding and fun

Although gamification has been around for a few years, it is still seen as a marketing trend going forward, though it is now gaining more attention as an ideal way to create engagement with a consumer audience or employees to increase productivity. This is because the concept of playing a game and possibly winning something stimulates the creative, playful and competitive spirit in pretty much all of us.

Engagement

But it’s more than just reading words on a screen or watching a video. The process involves a way to improve skills or get better at something, plus it involves some type of prize.

For marketers, gamification is a way to stand out and use that emotional high of winning in order to close the deal on selling a product or service. The use of gamification is memorable for the user and may feel inclined to share how they did in gameplay with their social circles.

Using gamification to increase the amount of time a consumer spends on your website can raise their engagement level with your brand. This goes a long way toward influencing their purchase decisions in the near future.

Gamififcation Boost Engagement

Boost Employee and Consumer Engagement with Gamification

Gamification Planning

Here are some tips on how you can incorporate gamification into a marketing strategy.

  1. Know your audience. Always start with your target audience to determine what type of game might appeal to your customers. If you don’t look at this aspect first, you may not engage them to get the return you’re seeking. A millennial audience probably won’t like the same type of gameplay as a 40-something-year-old. If you are going to use a quiz or trivia format for your game, then consider your audience’s age so that it includes relevant questions they could answer. If your audience comprises a larger demographic, you could combine gaming elements and relevant questions to appeal to a more general demographic.
  2. Do your research. Try other games that have been created for consumers to get a sense of how they work, what type of rewards they give, and how they incorporate product placement. Nothing helps shape your own gamification strategy like trying out what others have done to see if you can identify best practices that would fit your marketing objectives. The games that often do the best feature social sharing, scoring and rewards.
  3. Establish incentives. Determine what you want to give away as an incentive. It could be a new product sample, content and guides to help the audience, or promotional coupons. There needs to be a clear incentive in order to make the gamification work with your audience.
  4. Don’t complicate things. Keep it as simple as possible. A complex game or contest is going to be lost on your audience. If they can’t figure it out quickly or you ask too much of them to get started, they will abandon it.
  5. Set deadlines. Define the timeframe related to developing and launching the gamification strategy, and set limits that align with your budget.
  6. Set goals. Quantify the outcome of your gamification strategy to make sure it is worth it or if there are changes you may want to consider.
  7. Don’t be afraid to evolve. Keep your gamification strategy fresh as your audience that is always seeking more and new kinds of stimulation.

Lenny Davies
Director
BamBoo Smart Growth

By BamBoo Smart Growth - 29/03/2018 - Creativity

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