Enzo is a successful Pizza chain that needed support to help them improve and update their business model by getting to grips with modern marketing concepts. They required an overview of their current business including mapping out their customer’s journey across multiple channels. They wanted quick and easy solutions that would modernise the business to give immediate results to improve customer service and of course profits.
They needed to ascertain who their target audience was in each eatery. Mystery dining was arranged at both eateries on various days and times in order to judge customer service, quality of food and footfall whilst having a complete understanding of their customers’ behaviour, experiences, and emotions.
A business improvement report was produced, this identified immediate improvements that were required to enable the business to then market itself successfully using the recommended strategies and platforms.
• To grow ‘food & drink to go’ customers for ordering online for lunch deliveries
• To create seamless customer experiences across multiple channels and multiple touch-points
• To develop new customer journey and experience capabilities to better support customers through the purchase and adoption of new customers via multiple channels
• To continually improve the service touch points for on and off-site customers.
We contacted Bamboo Smart Growth to help with our restaurant marketing. We found Lenny to be personable and professional. It was great having someone come into the business and look at things from a different perspective. It helped to create a more rounded marketing strategy and actionable plan which we used to raise awareness and drive footfall to the new store. Thanks, Lenny!
James Skade – Enzo Pizza Kitchen